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Agentic Commerce Articles.

Commerce where SI agents find, compare and buy: product data and feeds, the MCP, A2A, ACP, UCP and AP2 protocols, measuring agent-driven revenue and getting ready for marketplace agents. Webtures insights.

Agentic Commerce Articles

How to mark up discount and promotion data for SI agents How to mark up discount and promotion data for SI agents

How to mark up discount and promotion data for SI agents

Atiye Berika Ertaş /
An agentic commerce readiness checklist for peak season An agentic commerce readiness checklist for peak season

An agentic commerce readiness checklist for peak season

Eren Kartav /
Enriching product feeds with conversational attributes for conversational queries Enriching product feeds with conversational attributes for conversational queries

Enriching product feeds with conversational attributes for conversational queries

Sinan Gergöy /
Reading your brand share in Merchant Center AI performance insights Reading your brand share in Merchant Center AI performance insights

Reading your brand share in Merchant Center AI performance insights

Selen Çetin /
Sell-side agentic commerce: when agents run the operation Sell-side agentic commerce: when agents run the operation

Sell-side agentic commerce: when agents run the operation

Gizem Sayan /
Agentic Commerce Readiness Report: how commerce infrastructure changes Agentic Commerce Readiness Report: how commerce infrastructure changes

Agentic Commerce Readiness Report: how commerce infrastructure changes

Webtures /
Category Architecture for Agent Discovery: Fan-out Queries, Taxonomy and the Category Page Category Architecture for Agent Discovery: Fan-out Queries, Taxonomy and the Category Page

Category Architecture for Agent Discovery: Fan-out Queries, Taxonomy and the Category Page

Selen Çetin
Selen Çetin /
Product Descriptions Agents Can Read: Attributes First, Schema Consistent, Same as the Feed Product Descriptions Agents Can Read: Attributes First, Schema Consistent, Same as the Feed

Product Descriptions Agents Can Read: Attributes First, Schema Consistent, Same as the Feed

Sinan Gergöy
Sinan Gergöy /
One Inventory Truth for Agentic Commerce: Feed, API and Page Must Say the Same Thing One Inventory Truth for Agentic Commerce: Feed, API and Page Must Say the Same Thing

One Inventory Truth for Agentic Commerce: Feed, API and Page Must Say the Same Thing

Gizem Sayan
Gizem Sayan /
E-commerce Content for Agents: Category, Product, Policy and Help Pages E-commerce Content for Agents: Category, Product, Policy and Help Pages

E-commerce Content for Agents: Category, Product, Policy and Help Pages

İsmail Sağdıç
İsmail Sağdıç /
The Agent Makes the Recommendation Now: From the On-site Engine to the Agent's Ranking The Agent Makes the Recommendation Now: From the On-site Engine to the Agent's Ranking

The Agent Makes the Recommendation Now: From the On-site Engine to the Agent's Ranking

Atiye Berika Ertaş
Atiye Berika Ertaş /
Becoming the Seller Amazon's Agents Choose: Alexa for Shopping, Buy for Me and FBA Becoming the Seller Amazon's Agents Choose: Alexa for Shopping, Buy for Me and FBA

Becoming the Seller Amazon's Agents Choose: Alexa for Shopping, Buy for Me and FBA

Webtures /
Loyalty When an Agent Shops: Keeping the Customer Relationship and Member Pricing Loyalty When an Agent Shops: Keeping the Customer Relationship and Member Pricing

Loyalty When an Agent Shops: Keeping the Customer Relationship and Member Pricing

Webtures /
Fraud and Authorisation in Agent Transactions: Bot or Authorised Agent? Fraud and Authorisation in Agent Transactions: Bot or Authorised Agent?

Fraud and Authorisation in Agent Transactions: Bot or Authorised Agent?

Webtures /
Scarcity Tactics in the Agent Era: Fake Urgency Stops, Real Stock Convinces Scarcity Tactics in the Agent Era: Fake Urgency Stops, Real Stock Convinces

Scarcity Tactics in the Agent Era: Fake Urgency Stops, Real Stock Convinces

İsmail Sağdıç
İsmail Sağdıç /
When the Agent Abandons the Cart: Task Breaks, Autonomous Baskets and Repair When the Agent Abandons the Cart: Task Breaks, Autonomous Baskets and Repair

When the Agent Abandons the Cart: Task Breaks, Autonomous Baskets and Repair

İsmail Sağdıç
İsmail Sağdıç /

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