NPİSTANBUL Beyin Hastanesi

1.088% Organic Traffic Increase Achieved

Customer: NPİSTANBUL Beyin Hastanesi

Sector: Industry

Service: SEO

NPİSTANBUL Beyin Hastanesi SEO Process

%1.245

Appointment Increase in the Last 1 Year

%2.059

Increased Online Test Conversion in the Last 1 Year

%1.088

Organic Traffic Increase

Analysis

We started the studies of NPİstanbul Brain Hospital during the periods when it experienced traffic loss. We started R&D studies both to investigate the causes of traffic loss and to measure the level of competence of the technical side. We determined a special road map in the focus of the regulations that we identified at the beginning and wanted to take action quickly.

• To determine the impact of Google’s algorithm updates on our site.
• To increase appointment rates by reaching the first page in sectoral searches.
• Identifying the search groups experiencing a decline and providing page-specific suggestions.
• To compensate for our traffic decline with keywords that can appear in Featured Snippets.
• Increase brand exposure for repeat visits while increasing new users.
• To improve the user experience of visitors in content planning.
• To routinely analyse trending search terms in the field of health and meet visitor needs

Process

In order to recover the traffic loss in the fastest way, the ideal persona characteristics had to be determined correctly. We developed our strategies by taking into account the main points such as the identified errors and the processes that need to be developed in the content.

• Comparisons were made between the month when the decline started and before and after.
• In particular, unintentional copycat content was identified.
• Loss of ranking in targeted diseases and general searches was detected.
• Special SEO friendly pages were created for the words we want to increase our traffic.
• The problems in the category tree were identified and a new category tree was created.
• By providing the necessary training to the content team, it was explained how SEO-compliant content should be created.
• Transformation areas were reconstructed by evaluating with UX/UI market know-how data.
• The category-page hierarchy was specially evaluated according to the traffic authority, especially the pages that did not receive conversions.
• Mobile-Table-Desktop welcome screens were reconstructed specifically for each page structure.
• New Health Guide contents were planned in line with the search patterns in the Health category.
• Growth Marketing strategies were produced for the use of the NP symbol to increase brand awareness.
• More detailed guide content On-Page SEO reports were carried out for target keywords.

Conclusion

We started to understand that the right strategies we determined for the target audience and the needs of our site were working with the increase in traffic rates, click and impression rates being higher than the previous month. The time users stayed on the page proved the accuracy of the strategy we had made for content.

• Searches with 4,500 brand content in 7 words in SERP resulted in 106 words and 15,700 traffic.
• The first page was reached in 92% of the targeted words.
• Thanks to our special recommendations for Featured Snippets, we started to appear in about 800 words.
• Traffic Cost Gain : 27.000 $
• Number of Queries Viewed : 205.000