Hello! Does amp affect seo? Should you make a website on amp? What are the pros and cons?
AMP (Accelerated Mobile Pages) is a project from Google that is a technology for accelerated loading of mobile pages. After the user clicks on the URL in the search results, the site loads almost instantly. The project was launched back in February 2016.
AMP technology is based on the use of several technical solutions:
content is cached on Google servers and downloaded from there, and not from the server on which the site is located; the source code is implemented in AMP HTML / JS, everything is simplified as much as possible, the page essentially contains only text, images and a number of widgets; all CSS styles are inline and limited in size, scripts are executed asynchronously; AMP CDN (Content Delivery Network) caches duplicate page elements like navigation bar, outline blocks, etc.
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