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First step of a structured SEO plan

Jeffrey Brook
Jeffrey Brook
1 year ago 255 Views

Hello guys, I heard how important SEO is for the website. but I don’t know where to start. What should be the first step of a structured SEO plan? What should I do first? Buy an analysis software or Doing keyword research? I will be glad if you write a comment. Thank you.

First step of a structured SEO plan Answers

  • Paddy Ellwood
    Paddy Ellwood 04 September 2020 at 00:30

    How to Create a Successful SEO Process?
    One of the ways to achieve long-term success with SEO is to know how to implement the SEO process. It is not just about knowing how to start the SEO process, but also to implement it and continue the process. You can plan very good work, produce very good strategies and ideas on the SEO or marketing side. Unless there is action, all of them are meaningless. So whatever you do, customers will see the result.
    What is the SEO Process?
    The SEO process covers the steps to be followed to improve a site’s rankings in search results for certain keywords. The purpose here depends on the sector and the person.
    The SEO process covers specific measurable goals. Some experts are keyword-based deals while others focus on overall organic performance. My suggestion here would be to focus on overall
    performance. Continuous keyword research will be healthier to improve the position of existing words.
    It is very important for the SEO process that you stick to a plan, create tasks and determine a KPI for the best results.
    Analyze Your Site’s Setup
    The first check to be done before starting an SEO process is to examine the site. This is done to find out if your site has a number of issues that can negatively affect the outcome of SEO processes.

    For example, if your site is not mobile-friendly, mobile-friendliness is an important ranking factor, so even if you create a flawless process, it is highly likely to fail.

    In general, before starting an SEO process, you need to make sure that:

    Your Site’s Mobile Compatibility
    Fast Loading on Both Desktop and Mobile Devices
    SSL Usage
    If the above checks are successful, you can proceed to the next step. If you cannot pass the above steps successfully, you should first try to solve the problem. Otherwise, it will be very difficult to carry out a successful SEO process.
    Conduct an SEO Audit
    The next step is to review your site’s SEO health by performing an SEO audit.

    If you recently did an SEO audit, you won’t need to do this when you start a new SEO process. However, if you have not done an audit yet, you should do so as soon as possible.

    As part of the audit process, you should review your technical SEO infrastructure and in particular the following items:

    Have SEO friendly URLs.
    A good site structure suits the hierarchy. Make sure you have a structure that goes deeper than 3 steps.
    Check how canonical URLs are defined.
    Optimize your robots.txt SEO settings to avoid indexing errors.
    Make sure the XML sitemaps are optimized.
    SEMrush, Ahrefs and Screaming Frog are among the tools you can detect these errors.
    Set Your SEO Goals
    Before you start the process, you need to state exactly what you want to achieve. For example, you can set goals such as:

    Increasing visibility on Google for keywords you haven’t ranked yet.
    Improving the ranking of existing pages for specific SEO keywords.
    Do Subject and Keyword Research
    Once you’ve set your high-level goals, you should try to make them more specific. The first actionable step to this is to do a topic and keyword research.

    What’s the difference between a topic and a keyword? One topic is the set of related search terms. But the keyword is something much more specific. To understand this different, you can take a look at the example below:

    Topic – SEO
    Keywords – SEO Report, Creating an SEO Report and A to Z SEO Report
    First, you should do a topic research instead of a keyword research. This is because you need to learn all possible details about your chosen topic:

    Total search volume for all keywords that make up a topic
    Competition levels
    Content types that rank high on Google
    Knowing this information beforehand will help you pursue realistic goals in your SEO process. Also, you avoid wasting your time with keywords that you don’t get high rankings for.

    Go to Google and type in keywords you think are relevant to your target topic.
    Analyze the top 5 sites with your favorite keyword research tool.
    Find keywords that match your goals and are possible to target.
    Work on On-Site SEO
    Once you’ve finished writing content, you need to make sure your content is optimized for on-page SEO before hitting the publish button. SEO friendly content makes the job of search engines easier, and this potentially means higher rankings.

    Consider following these simple tips for on-site SEO:

    Add your target keyword in the URL information box.
    Mention your target keyword in the first part of the paragraph.
    Mention the target keyword in the H1 tag.
    In other title tags, add relevant keywords to their tags.
    Include long-tail keywords and semantically relevant keywords in your content.
    Add visuals and make sure you optimize alt text.

    Track SEO Performance
    As mentioned at the beginning, one of the features that distinguishes an SEO process from other SEO tasks is that it has milestones and KPIs that you can use to monitor its performance. To be more precise, you can evaluate the effectiveness of the SEO process using the following metrics:

    Ranking position on Google
    Number of visits
    Number of links
    Number of social shares
    Number of comments
    Bounce rate
    You can obtain this information from your Google Search Console and Google Analytics accounts. Alternatively, consider using tools like SEMrush and Ahrefs.

    The results of the SEO process you have started now will be visible in 3 months or more. It takes a long time for new content to reach the final ranking position. So do not rush to get results in a very short time.

    Use specific reminders to check the ranking position of content on Google monthly. You can use a custom tool or Google Search Console’s performance report.
    In addition to promoting your content internally or externally, do not make any other changes to the content until it reaches its final location. You can then decide if you need to adjust your title or change the content.
    While you wait for your content to mature, you can continue to the next step or start new studies targeting other topics and keywords.

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