Hello! How do businesses use SEO nowadays?
Hello! In some areas, the business feels quite comfortable, existing only at the expense of customers who come through search engine promotion. This is how many online stores develop, for example. For other companies, SEO is not necessary: for example, it makes no sense to promote a restaurant website. For catering establishments, it is not the online audience that matters, but the people who live or work nearby.
Promotion is an area in which it is impossible to conclude a bilateral agreement, since there is always a “third party”, a search engine. As a rule, we are talking about “Yandex”, since it is there that the “controlling stake” of the Russian audience is concentrated, which at its discretion changes the algorithm for ranking documents. This means that, despite the efforts of optimizers, the principles of promotion can be transformed at any time.
Save my name, email, and website in this browser for the next time I comment.