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How do you actually conduct Keyword Research?

Kenn Garold
Kenn Garold
2 years ago 2052 Views

Hello! How to do keyword research?

How do you actually conduct Keyword Research? Answers

  • Webtures
    Webtures 20 November 2020 at 17:38

    Hello! The first thing to do is to study the structure of existing sites * It doesn’t matter if you have a site structure on a real website or in your head. It would help if you did the following:

    Analyze your competitors. 99% of the time, you are not the first on the market. Therefore, you will find a couple of competitors in the TOP in a few clicks.
    Brainstorm. You can collect all ideas of the main keys first at a meeting with colleagues – with the sales department or marketing department.
    Build a logical hierarchy of potential pages. Here, usually, all sites have the following structure:

    Initially, the tactics will be as follows:

    – Choosing synonyms.
    – We analyze competitive pages by high-frequency (HF) synonyms.
    – Putting together low-frequency tails for our words.
    – Choosing synonyms

    Synonyms (or markers) are keywords that can appear on a page on your site and coexist. For example, it could be an electric shaver, an electric razor, a keyword, and a keyword.

    You can easily find synonyms by examining the Google search results. Just type in the desired word into a search engine and flip through the results, studying snippets. Or read articles in your area and master the jargon.

    We analyze competitors
    To do this, you can use the position analysis services SerpStat.com or Ahrefs.Com.

    We use our request and find competitors.

    Then we select individual competitors and use Internet search using search queries

    site: Competitor’s name “Keyword”

    As a result, only the pages of a competitor who have already written content for these phrases are visible in the search results.

    It’s then a matter of technique: take each URL, copy it, and check the search position.
    The most high-frequency phrases need to be written down and saved.

    Expanding the semantic core

    But what to do if you have a very high-frequency request? Ours is just that. In this case, it is worth moving on to the clustering stage – the likely breakdown of key groups for different pages. So it would help if you parsed all the keys for us together.

    Let’s use the Wordstat service first.
    Let’s find additional hints for the query “keywords”.
    In addition to these resources, you can use others:

    Keyword planner. An active Google ADS account is useful for work.

    AnswerthePublic.com is a powerful low-frequency tail collection service.
    Ubersuggest.io is a similar service for collecting key tails.
    Keywordtool.io is one of the few services that can collect semantics across Bing, Amazon and YouTube.

    Ahrefs is a powerful key collection service. The downside is only country targeting. You cannot target the city. Removes many useful SEO metrics.
    Looking for additional tips
    We use the keyword generator to search and collect all the suggestions. Let’s enter them in the required fields:

    Before the word “keywords” we put the operator *
    The words that follow the word “keywords” are written in the first column.

    Clearing collected lists

    Many services offer different ways to clean up semantics, but KeyCollector remains the leader.

    Clustering Keyword Lists

    Then the words should be distributed among the pages. This process is called clustering.

    Keywords are broken down according to the following principle:

    You need to check the search results in the TOP10 for each word.
    Then conduct a coincidence analysis, which keywords match at least X out of 10 pages. X in this case is our conditional SERP index. (SERP stands for Search Engine Result Page).
    There are many paid services for keyword clustering.

    In the finished result, study:

    KD (Keyword Difficulty) – the lower the better for you.
    Similar topics. Expand your stock of keywords in this group.
    Please note that collection of metrics is paid. Track the number of consumed metrics in the service.

    Choosing a key for the title

    The final step in building a semantic core is writing the correct title for the page.

    Google declined to factor in the description when ranking. The KeyWord tag has long since sunk into oblivion. The only tag for promotion was the Title (title) of the page.

    The main criteria for choosing a title:

    Length – 60 characters or 6-10 words.
    The numbers make the title click-through 36% higher.
    Brackets also increase click-through rates by 38%.
    Use promotional words for your business. But don’t overdo it.
    Mention your brand to increase awareness.
    Write Each First Letter Capital.
    Do not use black methods or deceive users.

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