What does the purchased ad services rank according to?
Google Ads, formerly Google AdWords, is an online marketing tool that allows you to show your ads on Google’s search results, partner sites or Youtube. Google ads are the channel that uses the most budget in the internet advertising ecosystem.
Google pays attention to many situations in its advertising criteria. Google looks at your bid for cost-per-click. Your cost-per-click (CPC) bid represents the highest amount you’re willing to pay per click.
It looks at your quality score. The higher your quality scores, the better ad ranking and lower average cost-per-clicks.
Ad relevance measures how compatible your keyword is with your ads.
Before activating your Google ads, you must set your advertising goals clearly. Set your target audience here and examine your competitors.
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