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How is CPC calculated?

3 years ago 652 Views

How can I calculate the search engine marketing cost per click price I get?

How is CPC calculated? Answers

  • Webtures
    Webtures 19 February 2020 at 11:19

    Actual cost-per-click (actual CPC) is the final amount charged for a click. Generally, you will be charged less (sometimes much less) than your maximum cost-per-click (max CPC) bid.

    Actual CPC is generally less than maximum CPC. This is because in the Google Ads auction you will only pay the minimum amount payable to exceed the Ad Rank thresholds and pass the Ad Rank of your opponent (if any) below you.

  • Rory Lee
    Rory Lee 18 February 2020 at 20:47

    Ad Rank has a big impact on actual cost-per-click (CPC).
    CPC is calculated using the formula:
    CPC = Ad Rank of Advertisers / Quality Score + $ 0.01
    Pricing varies according to the advertiser’s ad ranking after you.

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