How to do online reputation management?

The key task of reputation management is to squeeze out negative brand information from the top of the search results. An effective solution is the publication of significant measurements of the positive about the company and its promotion in search engines. First of all, let’s consider what tasks reputation management helps to solve:

Competent positioning;
Increased consumer awareness of the brand;
Managing negative comments on the Web – finding and responding quickly;
Protection from black PR;
Attracting new users;
Retention of the consumer audience;
Increased audience loyalty;
Consumer feedback.