Would it be a problem for me if I use competing keywords? Is this legal?
One of the biggest beauties of SEO is that you can work with the word you want. Of course, it would be healthier to do them in an ethical framework.
For example, it is very difficult and not ethical for Coca Cola to progress organically in the word Pepsi. For this reason, you should not directly target brand names.
By identifying the words that your competitors are on the first page, you can increase your ranking by working on the ones related to your own site. In this way, you will get more traffic and gain traffic from the words your competitors are attracting traffic.
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