What are the most expensive keywords?

In Google Ads studies, the cost per keyword varies depending on the keyword’s search volume and click rate. This variability may vary depending on the demand of the word to be announced by other companies. Cost per click can be determined by the relationship between supply and demand.

Apart from these, in cases such as the word you will advertise on behalf of a different brand, costs per click may increase. You can use the Google Keyword Planner tool to track words and CPC. If you don’t spend a certain amount of advertising, on average, it shares the search volume of words. Accordingly, you may not be able to select the word to invest. You can see this data by spending on advertising or you can get information about average search volumes with third party tools.