Hello! I want to study SEO, I think this is a very interesting profession. Tell me the basics.
SEO is organizing a site and its content so that search engines can crawl, read, index, and promote it for relevant queries. The main goal is to convey your ideas to the people who are looking for them. If you sell shoes, then you will not be too happy to get into the SERP for the query “zoning norms”.
SEO is about understanding opportunities for placement in search results (“Top News” block, knowledge block, answer blocks, maps, etc.) and providing appropriate markup on the site so that it appears in these blocks for relevant queries.
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