Hello! Tell me, please, what is click through rate in SEO?
Hello! CTR is the ratio of ad clicks to ad impressions. Why marketers need this indicator, how to calculate and improve it, we will tell you below.
It measures how well your link – whether it’s a Google Ads campaign, a banner in YAN or Vkontakte – attracts people to your resource. A good CTR varies by industry. Across all marketing channels – email, PPC, social media, and more – metrics vary greatly across industries.
This is because the industry takes into account almost all factors of a marketing strategy – from audience to CTR itself.
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