What is the latest Google algorithm? What does this algorithm do?
We try to answer the questions in a way that will answer everyone in the future. Let me begin by stating that we answered this question in early 2020.
In the last month of 2019, the Google Bert algorithm was released. It is a deep learning algorithm on natural language processing that focuses on better understanding what the words in the sentence mean and what is important in natural language queries with the BERT algorithm.
To mention the necessity of the BERT Update;
Although Google returns results that answer users’ query, in fact, it is difficult for users to see exactly what they want to see, reach and find in the sentence they find during search, and it seems to return false results.
Aiming to provide a better experience to users, Google focuses on better understanding the context of search with BERT.
The last update in the first quarter of 2020 is the update for the use of Featured Snippets. A site that used to be on the first page used to be featured in the featured snippets. However, with this update, a site in featured snippets is no longer on the first page of Google.
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