Hello! Can I do link exchange in SEO? What is it?
Hello! There are several options for exchanging links:
Direct – done between a pair of web resources that link to each other. Such a deal is equivalent and does not harm its participants, however, the anchors affixed have minimal weight and are practically not taken into account by search engines;
Cross – carried out with the participation of a satellite with high rates of TCI and PR, owned by one of the parties to the agreement. The donor places a link to the target site, in return receives a backlink from the satellite, which turns out to be more effective and does not arouse suspicion among search engines;
Circular – the scheme involves 3 or more sites. In the simplest case, the procedure looks like this: site A links to site B, B links to C, and C backlinks to A. The more links such a chain has, the more difficult it is to track such manipulations, therefore the technique is considered the safest, however, with a significant number projects have problems with coordination between participants.
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