site design and software affect SEO performance only in certain situations. Let’s talk about these situations.

Old Site Design

If the design of your site does not meet current trends, it will decrease the access to your site considering that it does not appeal to users. For this reason, according to the dynamics of your sector, it is advantageous for the site design to be up to date trends.

Usability problems

Since one of the most important criteria today is user experience, your site must provide a good experience to the user. In this case, menu positioning, category tree, button positioning, slider and other areas where users can interact should be as simple, simple and understandable as possible.

In summary, when designing a new site, if the design of your site is older than your competitors, if you have problems with user experience, this will affect the existing visitors in the first place and you will start to lose ranking and traffic.