Hey! Could you explain the difference between SEO and SEM?
When we evaluate the feedbacks of the Seo and Sem works in terms of speed, Sem is much faster than Seo. When looking at seo studies, considering the sector and the competitive environment of a website that receives seo services, a certain time is required to increase in search engine results.
However, this time is much shorter in search engine marketing ie Sem studies. This is because Seo is a long-term investment, while sem is a short-term conversion.
Another difference between the concepts of Seo and Sem is naturalness. It is a fact that Seo is natural practices. And internet users make their preference according to the distinction between natural and artificial. In other words, instead of preferring Ads ads in search engine results, websites that rise to the top with Seo studies are preferred. Because those sites create reliable site perception in internet users.
Another difference between Seo and Sem is the cost issue. Seo is much lower cost than Sem. Sem is not at a steady cost and is constantly increasing. In the Seo studies, the works are carried out on the budget that the Seo company will predetermine for you.
The two concepts also differ in terms of content quality. While the contents in seo studies are focused on user benefit; As Sem is more commercially oriented, the content may not be satisfactory for users.
SEO stands for “Search engine optimization” and is translated as search engine optimization. Its task is to optimize pages for user requests and improve the site’s position in search results. SEO includes a large range of works in which key positions are occupied by:
– work with the site and its structure;
– setting up and maintaining the optimal technical characteristics of the web resource;
– content creation and placement.
Texts written according to such algorithms are obliged not only to bring users to the site, but also to give them a clear idea of the product / service. Such articles differ in key characteristics:
– high readability and ease of information processing;
– information content, relevance and veracity of the content;
– structuredness and pleasant design;
– rational saturation with keywords.
SEM stands for “Search engine marketing” and is translated as search engine promotion. The most striking difference between SEM and SEO is its emphasis on complexity. SEMs agree that search engine optimization is incredibly important and necessary for every online project, but it is not the only fulcrum of the business. If you use a mix of marketing efforts, the effectiveness of SEO and other tools will increase significantly.
An approximate formula for SEM promotion looks like this:
– SEO site optimization;
– contextual advertising;
– SMO (social media optimization);
– offline advertising;
– other types of advertising activity.
Thus, SEM means all activities related to the development of the project and the increase in its profitability. There are no exceptions: all online and offline advertising automatically means search engine promotion.
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