Is SSL effective in SEO? How does SSL certificate affect SEO?
Google’s ad says SSL certificate impacts SEO. It will not be possible to accurately determine the weight of this factor. Google calculates the position of each site individually, and it depends on several hundred factors.
Switching to HTTPS will not help you get the site to the first line in Google. However, when combined with other factors, an SSL certificate can affect search rankings. If two sites have the same scores on other ranking factors, then switching to HTTPS can help you climb up in SERPs. Such high competition only happens on the first pages of Google.
Since January 2017, Google Chrome has started to show websites that have SSL certificates with the word “Secure” in green, and websites that do not have SSL certificates with the phrase “Not Secure”. In this case, it will affect the opinions of users who are especially familiar with your website’s SSL certificate. In this way, the rate of bounce of your website users will increase, so it will negatively affect the site values.
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