Conversion Audit

Conversion audit is a critical process to deep dive into the performance of your digital assets, identifying where you need to make improvements and helping you create strategic action plans.

What is Conversion Audit?

Conversion audit is a detailed analysis and evaluation process to increase the conversion rate of a website or application. It is also called CRO (Conversion Rate Optimisation) audit. This process comprehensively examines the user experience, site design, content and other conversion-related factors.

Many digital platforms, from e-commerce sites to blogs, use the conversion audit process to achieve their conversion goals. Conversions can range from purchases to email subscriptions, from form fills to time spent on a specific page.

Why it matters

Why is Conversion Audit Important?

Digital marketing strategies are dynamic processes that need to be constantly optimised. CRO audit is one of the cornerstones of this optimisation.

Increase conversion rates

Conversion rate measures the likelihood of visitors taking the desired action. A high conversion rate directly affects the success of your website or app. Conversion audit determines which changes need to be made to increase the conversion rate.

Improving the user experience

The user's experience on your site has a big impact on conversion rates. With Conversion audit, the problems that the user experiences on your site are identified and suggestions are offered to overcome these problems.

Maximising return on investment

ROI (Return on Investment) measures the effectiveness of your marketing budget. By increasing your conversion rates, you can get a higher return on your digital investments. Conversion audit determines which steps should be taken to maximise your ROI.

  • Identification des cibles

    At the beginning of every conversion audit process, it is essential to determine what constitutes a successful conversion. This could be a sale, a subscription or the user taking a specific action. Once the goals are clarified, it is easier to plan the remaining steps of the process.

  • Data Collection and Analysis

    At this stage, website traffic data, user interactions and conversion rates are collected. This data is accessed using tools such as Google Analytics and Hotjar. This data is analysed to identify conversion barriers and opportunities.

  • Identification of Obstacles and Opportunities

    Data analyses help identify problems that prevent users from converting. It also reveals potential opportunities that can be used to increase conversion rates.

  • Preparation of Recommendations and Action Plan

    Once the obstacles and opportunities are identified, a strategic action plan is prepared using this information. This plan includes changes that need to be made to the website design, content or user experience.

Conversion Audit Tools and Technologies

The tools used in conversion rate optimisation make the process more efficient, accurate and effective.

Tools and Technologies

Analytical Tools

Analytical tools such as Google Analytics, Mixpanel are essential for measuring user interactions and conversion rates. These tools show how users move around the website, which pages they spend the most time on and which pages they leave.

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Tools and Technologies

Heat Maps and Eye Tracking

Heatmaps show which areas users click on most often on a web page and where they focus. Eye tracking tools determine where users focus their eyes on a page. This information is used to identify changes that need to be made to page design and layout.

Tools and Technologies

User Feedback Tools

Tools that allow users to provide direct feedback on their website experience provide valuable information to determine what changes need to be made to increase the conversion rate.

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Evaluation of Conversion Audit Results

Once the transformation audit process is complete, it is essential to accurately assess the results obtained. This is a critical step to identify the most effective improvements.

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Successful Transformation Examples

When evaluating the results achieved, analyse examples of applications that have shown increased conversion rates. These examples of successful conversions can be a critical guide for future strategies.

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Metrics and KPIs to be monitored

Determine which metrics and KPIs (Key Performance Indicators) will be tracked following the conversion audit. This is critical to measure the success of the process and determine future strategies.

Optimisation

Conversion Audit and E-commerce Optimisation

Conversion optimisation for e-commerce sites is vital for customer acquisition and increasing sales. Ecommerce CRO audit provides an in-depth understanding of how e-commerce sites can optimise conversion rates. Especially in critical areas such as reducing shopping cart abandonment rates, optimising the purchasing process and increasing the effectiveness of product pages, this audit is vital.

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Conversion Audit Trends

As conversion optimisation is a constantly evolving field, it is essential to stay up to date with the latest trends.

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Artificial Intelligence and Conversion Analysis

Artificial intelligence stands out with its ability to evaluate and learn from big data for conversion analysis. Machine learning algorithms can make personalised recommendations to better understand user behaviour and increase conversion rates.

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Mobile Optimisation and AMP

With the increase in mobile traffic, mobile optimisation has become a critical factor to increase conversion rates. AMP (Accelerated Mobile Pages) aims to create fast-loading pages for mobile users, which positively affects conversion rates.

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Conversion Audit Services

Conversion auditing plays a critical role in driving a company's digital success. Maximise your customer conversion rates with the services we offer:
In-depth Website Review

We carefully examine every corner of your website, identify the obstacles faced by users and produce solutions.

Customised Optimisation Strategies

Every business is unique. We increase your conversion rates by creating strategies specific to your needs.

User Feedback Solutions

Gain valuable insights on how to improve your website by hearing your customers' experiences directly.

Technological Integrations

We integrate the latest conversion optimisation technologies and continuously pursue innovations.

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Frequently Asked Questions About Conversion Audit (CRO Audit)

A/B testing is used to compare two different versions to determine which one performs better. Conversion audit is a comprehensive review and analysis process to increase the overall conversion rate.

The tools you should use depend on your goals and budget. However, popular tools such as Google Analytics, Hotjar and Crazy Egg are usually perfect for getting started.

In order to increase the conversion rate with CRO website audit, you should improve the user experience of your website, provide content suitable for the target audience and optimise your CTA (Call to Action) elements.

CRO (Conversion Rate Optimisation) is a set of strategies and tactics applied to increase conversion rates. Conversion audit is an analysis to determine where improvements should be made in this optimisation process.

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