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E-commerce is also known as electronic commerce or internet commerce. These services are provided online over the internet network. You can review our page to get detailed information about e-commerce.

What is E-Commerce?

What is E-Commerce?

E-Commerce, as in the past and in the future, is the electronic the virtual environment of commerce, including retail sales and mass sales in the sector. E-Commerce is not only the concept of commerce but also a business branch involving many worldwide languages, especially business, technology, and informatics. Opening an easy-to-establish and low-cost virtual store, which is one of the most distinguished branches of entrepreneurship, strengthens the power of many brands. In many initiatives, the power of e-commerce has often been proven with definitions such as "brick to click" or "click to brick".

With just a few operations in e-commerce

  • You can present all your products to the world.
  • You can achieve high turnover
  • You can improve your brand image.
  • You can increase your business volume and capacity.
  • You can create your innovative and sustainable business.
  • You can know your competitors and compete with them.
  • You can express yourself much better through social media.
  • You can increase the loyalty of your customers.
  • Thanks to CRM technology, you can constantly bring your customers back.

The benefits of e-commerce have reached a new dimension, especially with the growth of mobile technology. In short, if you have a store, there is no obstacle for you not to open e-commerce shop. Especially for entrepreneurs, e-commerce is a direct source of income.

What is E-Commerce?

Horizontal E-Commerce vs. Vertical E-Commerce

Vertical E-Commerce Criteria

  • Vertical E-Commerce consists of only one main category or sectoral section. Example: shoes
  • The management of products is less in terms of diversity and is controlled.
  • Within the scope of sales, customer segmentation comes to your site knowing the product to be purchased.
  • There is quick interaction in campaigns and promotions.
  • Product dominance is high, operations can be managed with few personnel.

Horizontal E-Commerce Criteria

  • Horizontal E-Commerce consists of multiple categories and sectoral sections. Example: Clothing, Toys, FMGC • Managing the products requires separate experts and managers for each category.
  • Within the scope of sales, you can offer quite a variety of products for your customers.
  • It may be necessary to prefer categorical campaigns and promotions for quick interaction.
  • Products have complex structures. Therefore, staffing is required.

When we consider both spines, they have positive or problematic aspects. While the product class is low in vertical, you can offer your customers more products in horizontal. In the vertical site, product management will be easier and more practical due to fewer products, while on the horizontal E-Commerce side, this situation has a more complex setup.

In addition, the marketplace concept has entered among them. We will discuss the details of it below.

How is e-commerce developing in the world?


As e-commerce is done over the internet, the e-commerce models vary by country. For example, there are many brands and systems of E-Commerce between America and China, and between Europe and Asia. Especially the USA, the UK, and China achieve very high volume sales in many branches and categories of e-commerce. When we look at the structures of these countries, they include very high technologies in information technologies. High technology - combined with the efficient internet age, increases the power of E-Commerce.

Which Brands Dominate E-Commerce at a Global Scale?

There are brands that dominate E-Commerce in the world, based on brands and countries. Speaking of the USA, we can say that EBAY and Amazon Group dominate. If we look at Asia, Ali Group (ali Express, alibaba) dominates as the largest in the industry.

Aliexpress and Alibaba sell to over 200 countries worldwide. Amazon, on the other hand, receives an average of 2.2 billion visits per month. Ali Group receives 1.5 billion visits. As can be seen, we can say that the leaders of the sectors are at the top of the system with very high volumes.

How is E-Commerce Developing in the World?

E-Commerce in Turkey began to be used in 1999, with the widespread use of the Internet. The most important point here is that e-commerce started with the introduction of the POS to banking sector.

Which Brands Dominate E-Commerce in Turkey?

We can list many brands that dominate e-commerce in Turkey. Especially Hepsiburada.com, gitgidiyor.com, n11.com and trendyol are among the brands that dominate and exemplary e-commerce in many aspects. In addition, sahibinden.com is among even more different sales channels in Turkey that receive the most traffic and it's among the leading companies that sell second hand products. It is among the exemplary brands and receives millions of clicks every day. In the developing e-commerce world, the number of large brands is expected to increase as a result of global competition.

E-Commerce in Turkey


Is one of the e-commerce business models. B2B is the abbreviation for business to business. In other words, we can say that it is an e-commerce model between companies. For example, in a system where you have dealers, the purchasing processes of your dealers from your center can be an example of a B2B. The communication model between Eczacıbaşı and Vitra dealers can be an example.


Is one of the different types of e-commerce business models. It stands for Business to Customer. B2C is the most common business model we see right now, from the e-commerce store to the customer. Many e-Commerce brands manage their operations with B2C. Companies ship from their warehouses or buy from their own warehouses to make a sale to their customers is called B2C. Hepsiburada.com or ebebek.com are among the companies perform B2C.


Is one of the e-commerce business models that stands for "customer to customer." We can say that this business model from consumer to consumer is all the one we are familiar with the most at the moment, selling both new and second-hand products. Applications such as gitgidiyor, letgo, and Kabin are the closest examples to C2C. sahibinden.com can also be considered to have a C2C model.

What is E-Commerce Infrastructure?

What is E-Commerce Infrastructure

E-Commerce infrastructure is the most basic e-commerce component with an admin-like management panel, which allows listing, hosting and displaying your products and content you want to sell on your site, where your customers can visit, find their desired products and easily provide all steps in the process leading to sales.

E-Commerce infrastructures have the Content management system, which we call CMS, as a system, and many content, prices, and images are provided on this screen.

E-Commerce infrastructure can be subscription-based or open-sourced. The main point here is which infrastructure you will choose in line with your needs. We have many criteria for selecting infrastructure. You can read them in detail on our Blog page.

We can quickly take a note of the parts that need attention in the selection of infrastructure:

  • The suitability of your products for that infrastructure (variant),
  • Responsive Support
  • Payment infrastructures,
  • Intervention in design,
  • ERP Integration,
  • Carrier Integrated

You can choose your infrastructure based on these criteria.

What are the Differences between Ready-to-use Software and Open Source Code?

Ready-to Use Software

  • It's subscription based. You can have Level-to-level subscription programs.
  • You can have features according to the level you choose.
  • Additional costs may apply for upgrading and any updates you request.
  • Annual budget may be required.
  • Improvements are not entirely under your control.
  • You are connected to ticket systems and your revisions may require technical support.

Open Code Software

  • There is no subscription option. It consists of a single code system.
  • You can develop as much as you want.Software support may be required.
  • You can do whatever you want in the site design.
  • It offers an interventionable alternative, especially in search optimization.
  • Open to 3RD integrations depending on your software power.

When we consider both types, we can say that they have their own advantages. While you can go live with Shopify to open your site quickly, you may not get an instant response to place the images you want so much. For such cases, an open source code will be able to meet almost all your needs for free. But this time, software knowledge will be required.

What are Open Source Code Examples?

There are many open source E-Commerce softwares that are widely used in the world.

  • Magento
  • Woocommerce
  • Opencart Are one of the few examples.

We have chosen the most suitable ones in terms of both use and safety. There are also e-commerce software subscriptions that can be developed with source code. Among these, SAP has come to the fore.

Open Source Code Examples

What is Dropshipping? What are the differences between Amazon and Shopify?

What is Dropshipping

Dropshipping is a new branch of business that fully summarizes the possibility of dropshipping even across continents. Especially since 2018, we started to hear it quite often.

Theoretically, your customer orders the product from you, and you forward that order to your manufacturer and supplier from which you supply your products. The supplier ships the product to your customer on your behalf. In the meantime, your income from your product is the sales you earn while purchasing from wholesale units. You have a structure that does not require effort both when selling and sending. The important point here is the competitive approach of the product sold. Thousands of sellers like you can sell the same product at different prices. So you need to have a very good follow-up mechanism.

  • Sales through Amazon can be divided into two categories. You can make a sale on Amazon Turkey and Amazon Europe/America. You can use one account for the whole of Europe. It is a high potential sales channel with more than 30 product categories.
  • Shopify; on the other hand, is an e-commerce infrastructure system that provides you with complete infrastructure. You can set up your e-commerce store in a very short time at very affordable prices. It is also a very suitable infrastructure for worldwide sales with different exchange methods.

You can choose your infrastructure based on these criteria.

What is E-Commerce Consumer Statistics?

When we consider e-commerce with numbers, we get very different figures. For example, internet usage in Turkey is around 70% on average. In fact, if we look at it, we are almost at the top 10 in the developed countries class. E-Commerce, on the other hand, is around 40% within this 70%. Of course, 2019 figures are expected to be fully finalized. We can say that consumers are still acquainted with e-commerce. E-commerce and mobile have combined and gained momentum here. Almost every year, seeing growths around 30% is very positive for the future. While 90% of consumers prefer mobile access, the most used payment method is Credit Card. In the purchasing processes of the products, we mostly use search engines, in-site searches, and frequently preferred comparison sites. If we take a look at the top 3 categories with the most product sales in Turkey:

  • Clothing
  • Food
  • Trip

are seen in the foreground. It is an exemplary resource for entrepreneurs.

E-Commerce Consumer Statistics

What are Price Comparison Sites and Consumer Behaviors?

Price Comparison

Price comparison sites are the pre-purchase sites that consumers visit the most. Especially traditional and prominent comparison sites such as akakce make a good contribution to the final price of a product before purchasing and accelerate decision-making. This technology has been so popular that even Google uses the structure in its own system, allowing it to be displayed directly in the search results.

There are two biggest problems for consumers. One is price and the other is delivery. Before moving on to the delivery part, the customer wants to be very sure about the price. Adding the shipping costs, the customer sees the final price and chooses the advantageous site. Within this context, price comparison sites are very useful for the consumer. Another point here is that it should not be forgotten that the brands that mention prices will be in such competition. Sometimes you can be in a very good position in price, but if your shipping is too expensive, it may not turn into a sale. In other words, the consumer may see you as cheap in Akakce, but if your shipping price is high, it may not turn into a sale.

Therefore, 360-degree pricing is required.

What are Payment Systems?

The most important role in the sales process to the consumer is the payment part, which is the last step. You can complete your sale with many alternatives that you will present here. Let's take a quick look!

  • Selling by Credit Card
  • Sales with Debit / Bank Card
  • BKM Express / Wallet applications
  • Selling with Masterpass
  • Money transfer / Cash on delivery

You can offer payment alternatives in many criteria. Payment on delivery, and money transfer are no longer preferred systems by many large brands for their costly operations.

What are Payment Systems?

Physical Store vs. E-Commerce - What's the Difference?

One of the fundamental problems of your physical store is the audience you can reach. While the store wants to improve its physical conditions, if we think that you will rent on a street, your sales will be realized at very high costs. However, when you become a brand with an e-commerce store, you can set your store up overnight, integrate all banks with a single click, list thousands of products without stock and listing problems, and reach millions of audiences during the day. In addition to all these, do not forget that you can open up from Anatolia to the world.

What is Logistics and Stock Management?

Logistics and Stock Management

One of the biggest problems of e-commerce is unpredictable logistics and stock management. Moreover, these are such deep issues that most e-commerce brands, including the concepts we call stock cost in stock management, are not taken into account. While many large brands are calculating the shelf cost in stock, newbies in the sector cannot cope with the supply of the product.

The main point here is that you have the production and stock of the product you will sell. Either you will have stock or you will have a warehouse and send your products from there. Unfortunately, the inability to supply, which we frequently see in stock management, causes a lot of problems on the customer's side. Selling a non-existent product is both a loss of revenue and loss of image.

Inventory forecasting can be made to store stocks. For this, you can stock the products that you think will sell or measure them with social media.

The Importance of the Branding Process

Branding is one of the most important aspects of a customer coming on e-commerce. Consumers study your brand thoroughly before they trust you. What the brand does, where it was founded, how many complaints it received, etc. While brands that protect their brand image in e-commerce will make a great contribution to their sales, brands will have to constantly improve themselves in the dynamic of being a "brand". In addition, branding provides a competitive advantage.

What are Branding Dynamics?

We think that one of the biggest processes to become a brand is to have a vision. If a brand does not have a vision, unfortunately, it is at a serious loss on the way to becoming a brand.

  • Loyalty policy
  • manifesto
  • Goals
  • Staff attitude
  • Let us remind you first, according to other different sources,R&D

is the criterion that comes in the first place. In order to become a brand, we wanted to convey what we learned in the way out of experience.

What are Branding Dynamics

Price Oriented Strategy vs. Service Oriented Strategy in E-Commerce

Price Oriented Strategy

The price-oriented strategy, which we see very often in e-commerce, makes the process sterile due to both frequent advertisements and the ability of many brands to compete to a certain extent. You are a brand and you can compete on price to some extent. Otherwise, your profitability will melt away. In order not to experience this, a service-oriented strategy that the consumer will love more can be applied. In order to achieve that you should do the following:

  • Doing competitor analysis
  • Shipping methods
  • Terms of Payment
  • Warranty Scopes,
  • Return policies and after-sales customer service Need to be applied.

What is E-Commerce via Social Media?

One of the most active marketing methods in e-commerce is social media. Due to its high interactions, social media is very effective in promoting products and showing your brand. The original content source triggers the concept of a whisper newspaper with WOM (Word of Mouth Marketing) and Influencer communication. Consumers will want to buy what they see on Instagram from you. It is possible to turn it into sales with a corporate image and an appropriate language.

What are UI and UX?

  • UI is the interface from the user interface. In other words, we call the designs of your sites and blogs UI. UI is designed in accordance with today's trends and fonts and the process is left to UX.
  • UX is more concerned with how the user interacts on the site rather than designing an interface.

Its purpose is to have you do the operation you want to do in a simple, trouble-free and easy way, that is, to give you a good experience.

What is A/B Testing?

The A/B testing process is the comparison of two different scenarios you want to implement on your site. Two different banners are presented in two different environments and with special software for the customer base. The one with the most clicks and high performance is preferred and the winner of A/B is determined. According to the A/B test environment, it can also be done in A/B/C/D with 25% traffic-impressions. In A/B, 50% orange button 50% red button is comparable. If 50% red gets more clicks, the winner is red.

What are the Basic Expectations of E-Commerce Customers?

We have summarized for you what E-Commerce customers basically expect from brands.

Easy shipment tracking on the Internet; It will not take long time to follow up on the Internet, it also reduces the pressure on the Call-Center.

Request to be informed by SMS-Mail in all movements of the shipment.

Quick actions are expected in case of any problem. Long processes shake the customer's trust in carrier companies.

Customers are victimized by the fact that online shipment address changes cannot be provided in Carrier Companies, by wrong shipping and address change.

Late delivery on holidays and public holidays.

Receiving the customers at the time they want, delivering the packages intact.



E-export has a very good sales potential to expand abroad in E-Commerce. In particular, the realization of sales in foreign currency and the global dimension of your products will provide the basis for huge gains both for the brand and for the country. Especially with the increase in the young population, the increase in Internet access and the tendency of brands to use technology, e-export will reach higher positions.

The steps to be taken during e-Export are as follows:

  • On the ERP side, the products will have price definitions in $ (US dollar) and € (European currency). Different currencies can also be researched.
  • It is necessary to enter more than one currency in the price definition document. The default currency to work with can be determined in the price definition document.
  • A new order transaction type must be determined in the system for document registration in foreign sales. - It can be separated as a Sales Organization.
  • Since Product Descriptions are made as an HTML field at the stock card level; A separate field definition should be made for English and product descriptions in English will be kept in these fields.
  • Foreign product names should be kept in a separate field.
  • GTIP (Customs tariff statistics position) information should be defined on the product card.
  • Through the product card; Fields such as width, height, weight and deci information should be able to be defined.
  • Certificate information for some products will be sent by the supplier sending the product and must be in the parcel for overseas shipping.
  • 2 bills of lading when sending products abroad; 3 foreign currency invoices must be issued.

With this basic information, e-export has shown its place a little more.

We will be very happy to contribute to your success as this blog conveys 360 degree e-commerce information to you.

See you later!

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