E-commerce is also known as electronic commerce or internet commerce. These services are provided online over the internet network. You can review our page to get detailed information about e-commerce.
E-Commerce, as in the past and in the future, is the electronic, that is, the virtual environment of commerce, including retail sales and mass sales in the sector. E-Commerce is not only the concept of commerce but also a business branch involving many worldwide languages, especially business, technology, and informatics. Opening an easy-to-establish and low-cost virtual store, which is one of the most distinguished branches of entrepreneurship, strengthens the power of many brands. In many initiatives, the power of e-commerce has often been proven with definitions such as "brick to click" or "click to brick".
With just a few operations in e-commerce
The benefits of e-commerce have reached a new dimension, especially with the growth of mobile technology. In short, if you have a store, there is no obstacle for you not to open e-commerce shop. Especially for entrepreneurs, e-commerce is a direct source of income.
When we consider both spines, they have positive or problematic aspects. While the product class is low in vertical, you can offer your customers more products in horizontal. In the vertical site, product management will be easier and more practical due to fewer products, while on the horizontal E-Commerce side, this situation has a more complex setup.
In addition, the marketplace concept has entered among them. We will discuss the details of it below.
As e-commerce is done over the internet, the e-commerce models vary by country. For example, there are many brands and systems of E-Commerce between America and China, and between Europe and Asia. Especially the USA, the UK, and China achieve very high volume sales in many branches and categories of e-commerce. When we look at the structures of these countries, they include very high technologies in information technologies. High technology - combined with the efficient internet age, increases the power of E-Commerce.
There are brands that dominate E-Commerce in the world, based on brands and countries. Speaking of the USA, we can say that EBAY and Amazon Group dominate. If we look at Asia, Ali Group (ali Express, alibaba) dominates as the largest in the industry.
Aliexpress and Alibaba sell to over 200 countries worldwide. Amazon, on the other hand, receives an average of 2.2 billion visits per month. Ali Group receives 1.5 billion visits. As can be seen, we can say that the leaders of the sectors are at the top of the system with very high volumes.
E-Commerce in Turkey began to be used in 1999, with the widespread use of the Internet. The most important point here is that e-commerce started with the introduction of the POS to banking sector.
We can list many brands that dominate e-commerce in Turkey. Especially Hepsiburada.com, gitgidiyor.com, n11.com and trendyol are among the brands that dominate and exemplary e-commerce in many aspects. In addition, sahibinden.com is among even more different sales channels in Turkey that receive the most traffic and it's among the leading companies that sell second hand products. It is among the exemplary brands and receives millions of clicks every day. In the developing e-commerce world, the number of large brands is expected to increase as a result of global competition.
Is one of the e-commerce business models. B2B is the abbreviation for business to business. In other words, we can say that it is an e-commerce model between companies. For example, in a system where you have dealers, the purchasing processes of your dealers from your center can be an example of a B2B. The communication model between Eczacıbaşı and Vitra dealers can be an example.
Is one of the different types of e-commerce business models. It stands for Business to Customer. B2C is the most common business model we see right now, from the e-commerce store to the customer. Many e-Commerce brands manage their operations with B2C. Companies ship from their warehouses or buy from their own warehouses to make a sale to their customers is called B2C. Hepsiburada.com or ebebek.com are among the companies perform B2C.
Is one of the e-commerce business models that stands for "customer to customer." We can say that this business model from consumer to consumer is all the one we are familiar with the most at the moment, selling both new and second-hand products. Applications such as gittigidiyor, letgo, and dolap are the closest examples to C2C. sahibinden.com can also be considered to have C2C model.
E-Commerce infrastructure is the most basic e-commerce component with an admin-like management panel, which allows listing, hosting and displaying your products and content you want to sell on your site, where your customers can visit, find their desired products and easily provide all steps in the process leading to sales.
E-Commerce infrastructures have the Content management system, which we call CMS, as a system, and many content, prices, and images are provided on this screen.
E-Commerce infrastructure can be subscription-based or open-sourced. The main point here is which infrastructure you will choose in line with your needs. We have many criteria for selecting infrastructure. You can read them in detail on our Blog page.
We can quickly take a note of the parts that need attention in the selection of infrastructure:
You can choose your infrastructure based on these criteria.
When we consider both types, we can say that they have their own advantages. While you can go live with Shopify to open your site quickly, you may not get an instant response to place the images you want so much. For such cases, an open source code will be able to meet almost all your needs for free. But this time, software knowledge will be required.
There are many open source E-Commerce softwares that are widely used in the world.
We have chosen the most suitable ones in terms of both use and safety. There are also e-commerce software subscriptions that can be developed with source code. Among these, SAP has come to the fore.
Dropshipping is a new branch of business that fully summarizes the possibility of dropshipping even across continents. Especially since 2018, we started to hear it quite often.
Theoretically, your customer orders the product from you, and you forward that order to your manufacturer and supplier from which you supply your products. The supplier ships the product to your customer on your behalf. In the meantime, your income from your product is the sales you earn while purchasing from wholesale units. You have a structure that does not require effort both when selling and sending. The important point here is the competitive approach of the product sold. Thousands of sellers like you can sell the same product at different prices. So you need to have a very good follow-up mechanism.
You can choose your infrastructure based on these criteria.
When we consider e-commerce with numbers, we get very different figures. For example, internet usage in Turkey is around 70% on average. In fact, if we look at it, we are almost at the top 10 in the developed countries class. E-Commerce, on the other hand, is around 40% within this 70%. Of course, 2019 figures are expected to be fully finalized. We can say that consumers are still acquainted with e-commerce. E-commerce and mobile have combined and gained momentum here. Almost every year, seeing growths around 30% is very positive for the future. While 90% of consumers prefer mobile access, the most used payment method is Credit Card. In the purchasing processes of the products, we mostly use search engines, in-site searches, and frequently preferred comparison sites. If we take a look at the top 3 categories with the most product sales in Turkey:
are seen in the foreground. It is an exemplary resource for entrepreneurs.
Price comparison sites are the pre-purchase sites that consumers visit the most. Especially traditional and prominent comparison sites such as akakce make a good contribution to the final price of a product before purchasing and accelerate decision-making. This technology has been so popular that even Google uses the structure in its own system, allowing it to be displayed directly in the search results.
There are two biggest problems for consumers. One is price and the other is delivery. Before moving on to the delivery part, the customer wants to be very sure about the price. Adding the shipping costs, the customer sees the final price and chooses the advantageous site. Within this context, price comparison sites are very useful for the consumer. Another point here is that it should not be forgotten that the brands that mention prices will be in such competition. Sometimes you can be in a very good position in price, but if your shipping is too expensive, it may not turn into a sale. In other words, the consumer may see you as cheap in Akakce, but if your shipping price is high, it may not turn into a sale.
Therefore, 360-degree pricing is required.
The most important role in the sales process to the consumer is the payment part, which is the last step. You can complete your sale with many alternatives that you will present here. Let's take a quick look!
You can offer payment alternatives in many criteria. Payment on delivery, and money transfer are no longer preferred systems by many large brands for their costly operations.
One of the fundamental problems of your physical store is the audience you can reach. While the store wants to improve its physical conditions, if we think that you will rent on a street, your sales will be realized at very high costs. However, when you become a brand with an e-commerce store, you can set your store up overnight, integrate all banks with a single click, list thousands of products without stock and listing problems, and reach millions of audiences during the day. In addition to all these, do not forget that you can open up from Anatolia to the world.
One of the biggest problems of e-commerce is unpredictable logistics and stock management. Moreover, these are such deep issues that most e-commerce brands, including the concepts we call stock cost in stock management, are not taken into account. While many large brands are calculating the shelf cost in stock, newbies in the sector cannot cope with the supply of the product.
The main point here is that you have the production and stock of the product you will sell. Either you will have stock or you will have a warehouse and send your products from there. Unfortunately, the inability to supply, which we frequently see in stock management, causes a lot of problems on the customer's side. Selling a non-existent product is both a loss of revenue and loss of image.
Inventory forecasting can be made to store stocks. For this, you can stock the products that you think will sell or measure them with social media.
Branding is one of the most important aspects of a customer coming on e-commerce. Consumers study your brand thoroughly before they trust you. What the brand does, where it was founded, how many complaints it received, etc. While brands that protect their brand image in e-commerce will make a great contribution to their sales, brands will have to constantly improve themselves in the dynamic of being a "brand". In addition, branding provides a competitive advantage.
We think that one of the biggest processes to become a brand is to have a vision. If a brand does not have a vision, unfortunately, it is at a serious loss on the way to becoming a brand.
is the criterion that comes in the first place. In order to become a brand, we wanted to convey what we learned in the way out of experience.
The price-oriented strategy, which we see very often in e-commerce, makes the process sterile due to both frequent advertisements and the ability of many brands to compete to a certain extent. You are a brand and you can compete on price to some extent. Otherwise, your profitability will melt away. In order not to experience this, a service-oriented strategy that the consumer will love more can be applied. In order to achieve that you should do the following:
One of the most active marketing methods in e-commerce is social media. Due to its high interactions, social media is very effective in promoting products and showing your brand. The original content source triggers the concept of a whisper newspaper with WOM (Word of Mouth Marketing) and Influencer communication. Consumers will want to buy what they see on Instagram from you. It is possible to turn it into sales with a corporate image and an appropriate language.
Its purpose is to have you do the operation you want to do in a simple, trouble-free and easy way, that is, to give you a good experience.
The A/B testing process is the comparison of two different scenarios you want to implement on your site. Two different banners are presented in two different environments and with special software for the customer base. The one with the most clicks and high performance is preferred and the winner of A/B is determined. According to the A/B test environment, it can also be done in A/B/C/D with 25% traffic-impressions. In A/B, 50% orange button 50% red button is comparable. If 50% red gets more clicks, the winner is red.
We have summarized for you what E-Commerce customers basically expect from brands.
E-export has a very good sales potential to expand abroad in E-Commerce. In particular, the realization of sales in foreign currency and the global dimension of your products will provide the basis for huge gains both for the brand and for the country. Especially with the increase in the young population, the increase in Internet access and the tendency of brands to use technology, e-export will reach higher positions.
The steps to be taken during e-Export are as follows:
With this basic information, e-export has shown its place a little more.
We will be very happy to contribute to your success as this blog conveys 360 degree e-commerce information to you.
See you later!