Google Ads (Adwords) and SEO are among your most valuable tools when carrying out digital marketing efforts. They have similar aspects as well as differences. Depending on your business and marketing goal. Generally, Google Ads help SEO, you may need to use them together or separately. A search engine friendly website is easily readable by search engines and easy to use by users.

SEO is a long-term return investment. Ads, on the other hand, have the biggest advantage over SEO.