Does Pay Per Click work?
4 years ago
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Does pay-per-click really work? What are the prices determined? In which currency is pay-per-click? How do I get the cost per click?
Does pay-per-click really work? What are the prices determined? In which currency is pay-per-click? How do I get the cost per click?
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It’s important to know how does pay per click work. The cost of PPC ads is directly proportional to the number of clicks. Thanks to the formula below, you can calculate the cost of your PPC ads. It allows you to display your search results on targeted keywords by advertising your website in sponsored sections of search engines like PPC, Google and Bing. When the user clicks on the sponsored ad, the search engine charges you per click.
We can say that there are 3 main factors in paid advertising. These are advertisers, ad network or intermediaries (Google Ads, Facebook, etc.) and publishers. In short, advertisers target the users of the network and pay these publishers by making certain targeting on the network they choose. Costs may vary depending on determined bidding strategies.