How do I get my ads on the top positions on Google?
Google Ads sets quality scores for each keyword you add to your account. Quality scores directly affect the amount you pay per click. The higher your quality scores, the better ad ranking and lower average cost-per-clicks. Google determines 3 key factors when determining your quality scores. These are the expected clickthrough rate, landing page experience, and your ad relevance.
Expected clickthrough rate: This factor, which directly affects quality scores, works based on historical clickthrough rate data for your ads. It makes predictions about how likely to click when your ads are shown.
Ad relevance: The ad relevance measures how compatible your keyword is with your ads.
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