Hello! Business reputation is a phenomenon that can be controlled, constituting strategic planning for a long time, while protecting intellectual property, methods of promoting goods or services, ways of influencing target groups. Carrying out step-by-step work to complete these tasks along the chain of movement of goods from the manufacturer to the end consumer.

The process of forming and managing a business reputation can occur spontaneously, or it can be a deliberate, thoughtful result when a company understands what type of communication and with what target audience it needs to build relationships. In this article, we will tell you what functions the formation of a business reputation and image of a company carries.