I could not follow the latest techniques because SEO is constantly updated. Can you help?
Hello! SEO techniques always developing. Let me tell you TOP for 2020.
1. BERT ALGORITHM FROM GOOGLE
At the end of 2019, a new BERT algorithm was launched, which is still adapted for English (about 10% of queries in the US), but in the future, it will work with other languages. The technology is based on a neural network, and Google’s algorithm is aimed at recognizing the context in search queries. The latter should be long, short brand names or 1-2 words will not be recognized by BERT.
2. QUALITY AND OPTIMIZATION
The content will remain a constant part of the promotion.
The Google search engine will take into account not only the overall quality of the content, but also the experience, competence, professionalism of the authors who publish it, as authorized representatives of the company. Reputation will be assessed using the E-A-T formula, the abbreviation stands for:
E – “competence” or “expertise”;
A – “authority”;
T is reliability.
4. USER INTERACTION DESIGN AND TECHNICAL SIDE SEO
5. SEARCH OPTIMIZATION FOR MOBILE DEVICES
6. USE OF STRUCTURED DATA
In 2020, the focus will be on content quality, but content quality and other data need to be structured.
7. OPTIMIZATION FOCUSED ON KNOWLEDGE GRAPH FROM GOOGLE
8. INCREASING AUTHORITY WITH THE HELP OF LINK AND BRAND BUILDING
Comprehensive link management will have a positive impact on ranking, positioning and brand building.
9. IMPROVING QUALITY, ORIENTATION TO ZERO-CLICK
10. PROGRAMMING LANGUAGES
If you need to reduce time costs, then in 2020 you should pay attention to Python and R – simple and effective programming languages for SEO
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