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What is original click?

Bill Rush
Bill Rush
10 months ago 116 Views

Hello to everyone. I am a business that only sells vegetable seeds. I advertise on websites using Microsoft Advertising. I want people searching for seeds on the Internet to see my ads. I don’t want customers to see ads for my business by searching for seeds that I don’t sell. For example, I don’t want my vegetable seeds to appear in the advertisements of someone searching for flower seeds. What Microsoft Advertising option should I use to prevent customers searching for different seeds from viewing vegetable seeds ads? I’m waiting for your help.


What is original click? Answers

  • Webtures
    Webtures 19 November 2020 at 18:15

    Hello!
    Be sure to check that each ad campaign is tagged with UTM tags. It will be easy and simple to recognize the source or channel, keyword, ad, and other information useful to us with the help of them.

    I use the same UTM tags as for Google. This template, which can be seen below, is perfect for pulling as much information as possible from Google Analytics ad campaigns.

    You can also use automatic markup from Bing itself, which also works well and shows the correct statistics. However, to be on the safe side, I still recommend adding a tracking template, and in the account settings themselves, check the box for automatic tagging and select “Leave my tags and add those that absent”, as shown in the screenshot below.

    Make sure that all tags that have been added are serving correctly and all traffic that comes from this ad network is displayed in Google Analytics reports. To do this, we just need to go to the source/channel report.

    We are creating a custom report in Google Analytics.

    For us to see the basic information in Google Analytics on our running advertising campaigns, we need to create a report in which we will send all the basic data that we need to optimize the account.

    You can either create a report from scratch, with all the necessary metrics or change the one you use in Google ads.

    To do this, we just need to go to the desired analytics report from Google Ads and edit it:

    Further, in editing the report, we can leave all the indicators that are used in the Google Ads report and add small settings and filters that we need. We use the following settings in our report:

    We are setting up cost import into Google Analytics using Owox.

    This service is free if up to 2 cost streams are used. In our case, we only use Owox data transmission for Microsoft Advertising.

    Setting up the import will take you no more than 5 minutes, provided that you have access to your accounts everywhere. You can also specify the period for which the service will pull cost data into your analytics account.

    After we have completed all the previous steps, we go to our newly minted report and look at the statistics on Pull ad campaigns for all keywords. Now we can look at the statistics for each keyword and draw conclusions, stop it, or, conversely, increase bids.

    By tagging advertisements in Microsoft Advertising, we can collect absolutely any information that will then be useful to us in Google Analytics reports. In this example, the main report was shown, which should be paid attention to first. In analytics, there are many reports that we can use, for example, a report by user location, report by device, by the operating system, time of day, browser, and so on. But it would help if you used filters correctly to get information only from Bing traffic.
    There is also another way:

    This method is intended to set up tracking directly in the Microsoft Advertising account and optimize it for conversions/sales. This method is much more convenient and practical since we do not need to compare our campaigns in analytics and only then search for the required campaign/group/keyword to stop it or, conversely, add a bid or increase the budget.

    Step 1

    First, we need to configure the Microsoft Advertising tag. We create the tag itself in the tracking settings and publish it on all pages of our site. Instructions for setting the tag can be found on the same page where the tag itself is created.

    This tag can be set using Google Tag Manager by publishing a container with our tag’s custom HTML code. An example of setting up a tag using GTM is shown in the screenshot below.

    Step 2

    After installing the Bing ad tag on all pages of the site, we proceed directly to setting up conversions on the site. In our case, we set up modifications by events. This setting can also be done using GTM in already prepared templates. An example of setting up a tag is shown below on the screenshot.

    After we have configured all the conversions we need, we create the same conversions in the Bing account, indicating the category, action and label, if specified in the tag parameters.

    After this setting, you need to give time for the tags to activate. The duration of activation depends on how often this or that event on the site is processed.

    Step 3

    After our tags began to work and the statuses “Recording Conversions” appeared next to them, we can start optimizing our advertising campaigns. Now, on each campaign, we will see the number of conversions that it received.

    It is also important that now you can also use automatic bidding, which will adapt to our conversions, thereby eliminating routine work and providing more time for more global tasks for the account.

    Step 4

    Once you’ve set up conversions in Microsoft Advertising, it’s much easier to analyze your campaigns using segmentation. Thus, we will see all the statistics for campaigns inside the ad cabinet broken down by device, time, audience, etc.

    By setting up tracking within your Microsoft Advertising account, we make it easier to analyze account performance across all user data and get workable and learnable automated bid strategies.

    Here are the top 2 ways to optimize your advertising campaigns in Microsoft Advertising that you can use to increase your ad performance on this search network.

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