Hello! Do I need SEO for my blog? What are the benefits?
Here are 12 top SEO tips you can use to improve your Blog content rankings.
1. Focus on 1-2 long-tail keywords.
Longer question-based keys focus on audience goals. For example, the phrase “how to write a blog post” is much more effective in SEO than the short query “blog post”.
Users who have searched for an answer to a long query are more likely to open a post where they find an explicit mention of it. In case of a lack of information, additional information will be requested. In other words, advanced queries will help you generate the right type of traffic – leads.
2. Include them in specific post elements
Once you’ve identified your keywords, it’s time to include them in your blog post. The question remains: where exactly? There are 4 main places: Title Tag, header and body text, URL, and meta description.
A blog title is the search engine and the reader’s first step in determining your content’s relevance. It shows up on the first line on Google, and using a keyword in it is vital.
The keyword must be included in the first 60 characters of the title. It is approximately the size of the text that fits into the SERP before trimming. Technically, Google measures the amount of text in pixels, not the number of characters. The width for regular search results is 600 pixels or ≈60 characters.
Title tag to promote the blog post
Use keywords in body copy with regular frequency. When creating content, it’s essential to think about what’s important to your audience, not how many times a keyword is mentioned. The more is better rule does not work.
Search engines also look at the URL to figure out what the post is about. And this is one of the first things that a bot scans. You can optimize URLs as you like because every post has a unique address. The main thing is that it is understandable to the user and contains 1-2 keywords.
The page’s meta description is intended to provide information about the post’s content, both for the search engine and for the user. Its influence on conversions is not direct, but a correctly and interestingly designed meta description can drive traffic growth. Don’t forget about this parameter’s length: it is difficult for users to perceive information longer than 120 – 140 characters. And the allowed maximum display in Google is 155-160 characters, because everything else will be hidden.
3. Mobile version and responsive design
Most users search on mobile devices rather than computers. And for all these users, Google first shows the results adapted for devices. How to make your blog mobile-friendly? Use responsive design. Responsive websites provide a single URL for every page on any device. Search clicks will not be split between separate URLs. This will help Google more easily recognize the value of a post and rank it higher in SERPs.
4. Optimize your meta description
In point 2, I already mentioned the meta description and the use of keywords in it. Technically, this parameter is up to 300 characters long, but remember to be readable. There are 2 options for filling in the meta-description for each of the pages: automatic and manual.
In the first case, the rules for creating a description are set in the content management system or SEO plugin for CMS. By filling in the description tag manually, you can give your own meaning to this message and place accents where needed. Do not forget to use keywords in the meta-description, this will make it easier for the search engine to understand the relevance of a particular page and will increase it in the search results.
5. Optimize images using alternative text
Blog posts should contain not only text but images to explain and complement the text content. But there is a nuance: search engines do not recognize the content of images, but read SEO tags that tell them what the image is about. These tags also contribute to ranking in image searches.
Image with alternative text is also convenient for users. Alt tags are displayed inside image containers when they cannot be found or displayed.
This is what a complete image tag might look like:
6. Do not use a large number of similar subject tags
Topic tags help you organize your blog content, but don’t overuse them. The search engine can perceive the use of a large number of similar tags as a duplicate content. For example, tags like “blogging,” “blog,” and “blog posts” are too similar to each other to be attached to the same post. If you see that blog posts contain many similar tags, reduce the number.
7. Correct URL structures
The URL system should make it easier to understand the structure of the site. This gives users some ideas and expectation about the organization of the content. The URL structure acts as a categorization system for readers, helping them understand where they are and how to navigate to other pages. Search engines appreciate this because it is easier for them to determine what information users are accessing more often.
8. Use internal links
External links help search engine spiders check for content availability or relevance. The same goes for internal links between site pages. Write about a topic that has already been mentioned in another post, e-book or site section? Give links to this page. Internal links not only help to retain visitors but also show other relevant pages to search engines.
9. Use Google Search Console
The free Google Search Console has a section called Performance that helps you analyze impressions and conversions from Google searches. The report is useful for identifying keywords by which users found blog content. Learn how to use Google Search Console here.
Keywords in Google Search Console
Many content marketers are looking to optimize blog posts for a boost in search engine results. But such posts cannot rank high right away. It takes a systematic publication and time for the content to gain a certain weight. But it’s worth it when it comes to the long term.
10. Use clustering
Clustering your blog is another step towards building a clear site structure. When entries follow one after one, it isn’t easy to find at least one among them on a topic of interest. Another disadvantage is the competition of similar entries in the search engine ranking. Instead of sufficient growth in the grouped content, the result is “stagnation” or even a drop in rating.
11. Create evergreen content
There are many books and articles devoted to the topic of evergreen content. This is logical because marketers strive to ensure that the material they create remains relevant for a long time. Of course, it is not easy to do it, and it is entirely impossible on some topics. But we must strive.
Several reasons why “evergreen content” is important:
12. Update relevant and remove obsolete content
SEO is about more than just content creation. Of course, new materials should appear regularly, but one should not forget about the “old” existence. This includes reworking and updating current blog posts and removing obsolete ones.
Crawling updated content takes much less time than indexing new content. It will rank higher in search results, increasing the number of visitors and potential customers. Plus, it will take far less time and resources to update existing content than to create a new article. Also, updating and some adaptation of successful content extend its lifespan.
The purpose of updating content is to keep it up to date, not necessarily change something. For example, statistics become outdated, a product included in the rating is removed from production, etc.
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