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What Is SEO & Why Is It Important?

Ken Downer
Ken Downer
1 year ago 1140 Views

Hello! What does SEO mean in marketing?

What Is SEO & Why Is It Important? Answers

  • Webtures
    Webtures 14 September 2020 at 18:26

    The main task of a search engine is to give a high-quality answer to a user’s request. That is, choose the most relevant, convenient, informative, authoritative among the many sites. So, for example, search engines take into account when ranking:

    page loading speed – the faster it loads, the better the position in the search (all other things being equal);
    adaptability – ease of display in all devices, browsers, operating systems;
    site security – the presence of connected https, the absence of viruses;
    coincidence of words from the request with meta tags (title, description), since they contain additional information about the page for search engines;
    availability of reviews, information about payment, delivery, guarantees.
    Thus, when you do a smart SEO optimization, you not only increase traffic to the site, but also improve the user experience in parallel. Convenience and informational content give the visitor a reason to stay on the site longer, come back more and more, place orders, leave applications.

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