From Zero to Industry Leadership in Boat Rental

As a result of the SEO analysis we conducted for a newly launched boat rental website, we identified several key areas that required improvement. Through our proposed solutions for these areas, we aim to enhance the site’s performance and improve the user experience.

Services

SEO

Industry

Tourism
Tekne Kirala

Tekne Kirala

From Zero to Industry Leadership

Client: Tekne Kirala

Industry: Tourism

Service: SEO

Tekne Kirala SEO Process

+450

Organic Traffic Growth

+1.000

New Keywords

+100

Page Optimizations

Analysis

As a result of the SEO analysis we conducted for a newly launched boat rental website, we identified several important areas that required improvement. Through our proposed solutions for these areas, we aimed to improve the site’s performance and enhance the user experience.

Process

During the analysis process, we first carried out a technical and content-focused audit to evaluate the current status of the website. At this stage, we analyzed many technical elements, ranging from page load speed and mobile compatibility to meta titles, descriptions, and sitemap structure. We then identified gaps and areas for improvement in order to strengthen the user experience and improve visibility. Through keyword research, we identified industry-relevant, high-volume, and competitive keywords. Within the scope of the content strategy, we developed recommendations for guides and blog posts designed to provide the information users were searching for. During this analysis, we also considered local SEO elements and identified optimization opportunities on platforms such as Google My Business.

Results

In particular, as of December 18, 2024, organic traffic had reached the 500 level. This increase shows that the strategies implemented after the initial stagnant period were effective. Traffic growth accelerated as of September 2024 and reached a significant level by the end of the year.

Organic Keyword Analysis:

As of December 18, 2024, the website had achieved rankings for a total of 1.000 different keywords. These keywords were distributed across different ranking positions as follows:

  • Top 3 positions (1-3): 10 keywords
  • Positions 4-10: 39 keywords
  • Positions 11-20: 148 keywords
  • Positions 21-50: 474 keywords
  • Positions 51+: 329 keywords

This expansion in keyword rankings demonstrates that both the content optimization and technical SEO efforts on the website were successful.

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