A Total Increase of +90,000 in Organic Traffic Within 1 Year

For Haliç University, digital growth was driven by audience-aligned keyword planning, content optimization, and technical SEO improvements. As a result of these comprehensive efforts, the university achieved an increase of +90,000 in organic traffic within 1 year while significantly expanding its keyword visibility.

Services

SEO

Industry

Education
Haliç Üniversitesi

Haliç University

A Total Increase of +90,000 in Organic Traffic Within 1 Year

Client: Haliç University

Industry: Education

Service: SEO

Haliç University SEO Process

90.000

Annual Organic Traffic Increase

+10.000

New Keywords

200

Incorrect Page Fixes

Analysis

The failure to identify keywords aligned with the target audience correctly and to use them strategically within content is a common issue we encounter on education websites. In addition to this, technical SEO problems such as unoptimized page titles and meta descriptions, slow site speed negatively affecting user experience, lack of mobile compatibility, and a weak internal linking structure also stand out.

Process

To solve these issues, we first focus on target audience analysis, identifying keywords aligned with users’ search habits and structuring content strategically in line with these insights. We optimize page titles and meta descriptions in a way that is both SEO-friendly and appealing to users. To improve site speed, we clean unnecessary code, optimize images, and implement caching techniques. To ensure mobile compatibility, we prioritize responsive design and make the user experience seamless across mobile devices as well.

Results

Organic Traffic:

  • As of May 2024, organic traffic entered a rapid upward trend, and this increase reached the 120K level in a sustainable way.

  • Following a short-term increase during July 2023, traffic remained stable for a period. However, this phase served as the foundational preparation stage of our SEO strategies.

  • After February 2024, the optimizations and content strategies implemented began to deliver results, and traffic increased by more than four times.

Organic Keywords:

  • A notable increase was observed especially in our keywords ranking in positions 1-3. This growth made a major contribution to the rise in traffic.

  • Our keywords in the 4-10 and 11-20 ranges also showed steady growth, supporting overall visibility.

  • Among our long-term goals is to further improve the performance of keywords ranking in the 21-50 and 51+ ranges.

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