Çağın Ofis Achieved a 150% Increase in Organic Traffic Within 1 Year!
The SEO growth strategy developed for Çağın Ofis was built on strengthening category-based targeting, resolving technical issues, and restructuring the content architecture. Through crawl-budget-focused improvements, the integration of alternative keyword opportunities into category and blog structures, and UX-driven enhancements, the brand achieved 150% growth in organic traffic within 1 year while significantly expanding its keyword visibility.
Services
Industry
Çağın Ofis
A 150% Increase in Organic Traffic Within 1 Year!
Client: Çağın Ofis
Industry: Furniture
Service: SEO
Çağın Ofis SEO Process
%150
Annual Organic Traffic Increase
+1.500
New Keywords
+50
Page Optimizations
Analysis
Missing alignment between category-based keyword and page targeting was preventing the website from making fuller use of its existing authority. In addition, the website’s lack of alignment with user experience expectations was causing it to fall behind in competition.
Process
First, technical issues were resolved, with particular focus on improvements related to crawl budget. Alternative keywords that had not previously been used were integrated into category pages and brought into the site structure. Through intensive blog efforts, we focused on the interests of the target audience and introduced additional keywords that would contribute to organic traffic. Improvements were also implemented across the site to make navigation easier for users.
Results
- As of December 2023, organic traffic began to rise, and compared to the previous year, a 150% growth was achieved.
- With the effective content development efforts we carried out, while we had 90 keywords ranking in the TOP 10 results in December 2023, by December 2024 this number had reached nearly 260 keywords in the TOP 10.
- Especially in November 2024, we succeeded in ranking within the TOP 5 results for keywords targeting priority product groups.