96% Year-over-Year Increase in Kiperin’s Blog Traffic
A 96% year-over-year increase in traffic was achieved across Kiperin’s blog pages. With SEO and GEO strategies, visibility nearly tripled and overall organic performance significantly strengthened.
Process Overview
In this project, our primary objective was to transform the brand’s blog pages from simple content repositories into a strategic traffic channel that supports organic growth, while also ensuring that these contents become sources referenced by AI tools.
The focus was on increasing visibility in informational searches, engaging with a broader audience, and making blog content more competitive within search results.
To provide a more accurate evaluation of performance, rather than focusing on short-term fluctuations, the most recent three-month data was compared with the same period from the previous year.
Results
When the blog’s performance over the last three months was compared with the same period of the previous year, a significant increase was observed.
The number of organic clicks increased from 5.71K to 11.2K, resulting in a 96% increase in blog-driven organic traffic.
During the same period, impressions rose from 583K to 1.72M, indicating that the blog content became visible across a much broader query set.
The improvement in average position from 7 to 6.4 also demonstrates that the implemented optimizations delivered measurable ranking gains.