Mayi Tuz Total +42,000 Organic Traffic Increase in 1 Year!
For Mayi Tuz, digital growth was driven by resolving technical infrastructure issues, restructuring category architecture, and capitalizing on sector-specific keyword opportunities. With these optimizations in place, the brand achieved an increase of +42,000 in organic traffic within 1 year while also significantly expanding its keyword visibility.
Analysis
It was identified that fundamental SEO metrics had not been properly implemented on the website, categories were not accurately targeted, and there were significant deficiencies in both the technical infrastructure and user experience. This situation was preventing the site from using its existing authority efficiently and limiting its organic traffic potential. Considering the breadth of the industry keyword pool, the website’s keyword performance was not achieving effective visibility across the sector.
Process
Technical SEO Improvements
In the first phase, a comprehensive analysis was carried out to resolve the website’s technical issues and optimize crawl budget. Category structures were optimized to ensure that the site’s existing authority could be used more effectively. Thanks to technical SEO improvements, the website became easier and faster to crawl accurately.
Category and Keyword Targeting
Categories were restructured and optimized in line with the targeted keywords. As a result, each category became capable of performing across multiple product-related queries. With the right targeting strategy, both category visibility and user experience were improved.
Sectoral Growth Strategies
Through a sector-based keywords gap analysis, the areas in which the website was lacking were identified and a growth strategy was developed in comparison with competitors. Optimizations carried out for the targeted keywords increased the site’s organic traffic volume and enabled it to expand its share within the sector.
With the improvements made on both the technical and content sides, the website’s authority was utilized at its maximum potential, organic growth was achieved, and expansion objectives across the sector were successfully realized.
Results
Organic Traffic:
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As of February 2023, organic traffic began to rise rapidly from the 4,994 range and reached the 47,861 range by February 2024.
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The increase in sector-based search trends in February 2024 made this one of the strongest months in which the work carried out in previous months delivered clear results.
Organic Keywords:
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Since the beginning of the project, our total number of keywords has increased by +1000.
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The number of keywords ranking in positions 1-3 increased by +280 keywords.
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The number of keywords ranking in positions 4-10 increased by +350 keywords.
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The number of keywords ranking in positions 11-20 increased by +400 keywords.
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Our long-term objective for keywords ranking in the 21-50 range is to bring these keywords into stronger positions more quickly through category or blog content strategies aligned with keyword intent.
Sibel Gözüyukarı
Mayi Tuz
We have been working with Webtures for more than three years. We initially started with our SEO processes, and later began managing all of our advertising activities with Webtures as well. Since the day we started working together, I can say that we have experienced positive growth in every area, from the organic traffic flow on our website to customer experience and the performance of our ads. In a rapidly changing and evolving industry, the Webtures team has been highly successful in every process by closely following new developments, adapting quickly, and keeping us informed along the way. In addition, their solution-oriented and sincere approach has given us great confidence throughout this journey. We would like to sincerely thank the entire Webtures team for all of this.