Process

Within the scope of the work carried out with Sensatia, the site’s overall organic performance was first analyzed in detail. The queries the existing pages were ranking for, which content was generating traffic, and which areas had the highest improvement potential were thoroughly evaluated.

Based on this analysis, on-page SEO optimizations were implemented across the website, and content structures were aligned more closely with user search intent. Title structures, content flow, and page-level optimizations were revised to increase visibility across a broader set of search queries.

In addition to improving existing pages, the strategy also focused on expanding the website’s visibility across a wider keyword universe. Content expansions addressing different user search scenarios were implemented to increase the site’s overall coverage.

On the technical side, crawlability and indexability were optimized, and the internal linking structure was strengthened to improve connections between pages. This enabled search engines to evaluate the site more effectively.

Results

When the performance over the last three months was compared with the same period of the previous year, a strong increase in Sensatia’s organic performance was observed.

The number of organic clicks increased from 1.31K to 4.61K, resulting in a 252% increase in organic traffic.

During the same period, impressions rose from 81.8K to 788K, indicating that the website became visible across a significantly broader query set.

The improvement in average position from 23.8 to 7.7 demonstrates the strong ranking impact of the SEO efforts implemented.

Although the click-through rate decreased from 1.6% to 0.6%, this should be evaluated together with the increase in visibility and expansion into a broader query pool. The strong increase in traffic clearly indicates that the site’s organic performance improved substantially.