Sector

Electrical Equipment / B2B & E-Commerce

Goal

To increase Star Akım’s organic visibility, reach a leadership position in the sector, and build a sustainable structure that converts organic traffic into sales.

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Pre-Process Situation

Despite having a strong product range in the electrical equipment sector, Star Akım faced:

• Category and site architecture that was not fully optimized
• No stable leadership in critical keywords
• Conversion side not strong enough despite organic traffic potential

Therefore, the goal was set not just as traffic growth, but as high-value organic growth.

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Strategy

Going beyond classic SEO, a hybrid model focused on SEO + GEO (AI visibility) was implemented:

• Deep content and keyword expansion on a category basis
• Commercial intent-focused page optimizations
• Technical SEO and crawl improvements
• Q&A and AI Overview compatible content structures
• Internal linking and category authority strengthening

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Results Achieved

🚀 Organic Traffic & Visibility

• Total 44.4 million impressions
• 1.09 million organic clicks
• Average 2.5% CTR
• Average position: 7.2

A continuously growing trend and strong season-independent growth has been achieved.

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📉 Competition & Sector Leadership

Compared to competitors:

• Star Akım reached an average 92,000+ weekly organic traffic level
• Rose to a leadership position by leaving its nearest competitor (~66K) behind
• Market share regularly increased

This shows the brand has become not just visible, but a category-based dominant player.

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🎯 Position Improvement

• First-page visibility for hundreds of commercial keywords
• Top 3 / Top 5 growth in critical queries
• Average position stabilizing in the first-page band (7.2)

This improvement directly triggered traffic and conversion growth.

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💰 Conversion Impact

• User quality to commercial pages increased alongside traffic growth
• Through category-based optimizations, users with higher purchase intent were acquired

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Conclusion

Thanks to the SEO & GEO work carried out on the Star Akım project:

• Sustainable growth in organic traffic was achieved
• Strong rankings for critical keywords were obtained
• Competitors were left behind and sector leadership position was gained
• Traffic not only grew — a structure that converts into commercial value was built