Today, SSL is much more than just a security protocol. They use SSL as an important solution for gaining the trust of customers, ensuring secure transactions, developing brand image and ranking websites in search rankings. SSL is now a powerful marketing tool that must be integrated into every website.

SSL plays a direct role in Google’s search ranking algorithm. Google has announced the use of HTTPS as a ranking indicator that encourages visitors to secure all their information with SSL certificates. It will increase the customer acquisition by positively affecting the user experience of SSL certificates.