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Question-Answer

Does changing from http to https affect SEO?

Daria Lucas
Daria Lucas
2 years ago 475 Views

Can I get progress in SEO if I switch from http to https? What is the importance of SSL certificate? Does SSL affect SEO performance?


Does changing from http to https affect SEO? Answers

  • Maddie Castro
    Maddie Castro 04 May 2021 at 16:56

    An SSL certificate is a digital document (unique digital signature) issued by an authorized certification authority, which provides confirmation of the site server’s authenticity and data about its owner and the security of the established channel for exchanging data with the client (user). For example, the presence of one of the types of SSL certificates with authentication of company data makes it clear that: the site that the user visited belongs to the organization in question; this organization is real, properly registered, and have all the necessary documents to carry out its activities; an authorized digital certification center has verified its data. It turns out that an SSL certificate is needed not only to ensure the protection of data transmission but also to increase the level of trust on the part of site visitors, which certainly has a positive effect on behavioral factors and, as a result, on its positions in search results.

  • Webtures
    Webtures 29 July 2020 at 16:15

    Search engines strongly encourage the transition from http to https. The fact is that the http protocol is not designed to protect information. Thus, https is a fairly reasonable solution for all websites that need to protect their information, in particular for online stores and all kinds of services through which financial transactions are carried out, as well as sites containing confidential user data. In addition, the secure protocol builds trust among users, which means that the transition will have a positive impact on the project’s reputation.

  • Webtures
    Webtures 04 February 2020 at 11:00

    HTTPS can be considered not only for security but also as a Google ranking factor. Google announced in August 2014 that it considered HTTPS as a ranking factor.

    Since Google attaches utmost importance to the privacy and security of your site and user data, it expects you to take the same care and recommends using SSL and accepts HTTPS as a ranking factor. Nowadays, it is very easy to get and apply an SSL certificate, you can have a smooth transition only by paying attention to the points mentioned above and you ensure the confidentiality of the data of both your site and the users who visit your site. You will soon see the benefit of switching to HTTPS.

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