Can I get progress in SEO if I switch from http to https? What is the importance of SSL certificate? Does SSL affect SEO performance?
Search engines strongly encourage the transition from http to https. The fact is that the http protocol is not designed to protect information. Thus, https is a fairly reasonable solution for all websites that need to protect their information, in particular for online stores and all kinds of services through which financial transactions are carried out, as well as sites containing confidential user data. In addition, the secure protocol builds trust among users, which means that the transition will have a positive impact on the project’s reputation.
HTTPS can be considered not only for security but also as a Google ranking factor. Google announced in August 2014 that it considered HTTPS as a ranking factor.
Since Google attaches utmost importance to the privacy and security of your site and user data, it expects you to take the same care and recommends using SSL and accepts HTTPS as a ranking factor. Nowadays, it is very easy to get and apply an SSL certificate, you can have a smooth transition only by paying attention to the points mentioned above and you ensure the confidentiality of the data of both your site and the users who visit your site. You will soon see the benefit of switching to HTTPS.
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