In order to make more effective seo, you have to consider the 8 items I will share with you.

8 Important SEO Moves

• Improve traffic metrics (crawl rates, time on site, new visitor statistics, etc.)
• Contributing to the site by users (encouraging users to produce content through social networks, enabling them to comment on the produced content)
• Providing smooth access to the site (error-free pages, fast-opening pages, good redirects, etc.)
• Increasing brand awareness (using news sites, increasing resource diversity, using social media etc.)
• Developing and updating content (similar content productions, keyword targeting, viral campaign sharing etc.)
• Being everywhere (maps, blogs, guides, directories, news, images etc.)
• To increase the backlink diversity to increase visitor traffic (organical links, links from different locations, etc.)
• Making the right keyword choices (high search volumes, low competition, high return possibilities etc.)

Considering that there are about 200 criteria like this, each site may have different needs. but I have listed it in this way because I have to specify a few of the most important criteria.