Hello Kade,

First of all, thank you for asking us a question. The keyword for a website depends of course on your industry, what you’re doing, what your website is about. First you need to determine exactly what your website is focused on.

Once you’ve determined your competitors on the topic you’re targeting, you can focus on the keywords your competitors are targeting. Or you can directly target these words by going directly to the keyword you target and deriving their derivatives or side words. You can also do more detailed keyword analysis through certain tools. For example; You can also use tools like Kwfinder, Keyword Planner.