How do I prepare an SEO audit report? What issues need to be addressed?
The three most important factors to consider when doing an SEO audit are:
* Examine background factors such as server side and indexing. * Examine the foreground factors such as content and keywords. * Review link quality and other references.
Start inspection by scanning. You should start browsing your site before doing anything. You can use the following tools for this.
• Screaming Frog SEO Spider Tool • Semrush • Ahrefs • Deepcrawl
Perform on-site SEO checks. When evaluating your site and results from scans, you need to make sure that your site is properly optimized. After this stage, you should review a few criteria that Google considers when determining rankings.
Manage internal and external links. Check the speed of your site. Use analytics data and compare site criteria.
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