How do I find the best keywords? How can I understand the quality of the keywords I find?
One of the methods that offer the most practical and successful data in keyword detection is the recommended terms for searches made on the Google search engine. Let’s write the word “men’s shoes” on our search results page and look at the suggested words in the drop-down list.
We can see the words suggested to us by making use of the autocomplete feature in the search for men’s shoes. Google shows the results sought by users here. Let’s add the words we see with autocomplete by opening the excel table.
Let’s add an asterisk (*) to the end of the keyword and look at the result. When we wrote the keyword, Google offered us semantic keyword suggestions at the end of the word, searched by users. Let’s look at the result of adding another symbol in the middle of our keyword with another search study.
Finally, in this method, we add the relevant symbol in front of our word men’s shoes. In addition, when we search for men’s shoes, Google offers some suggestions in the searches for men’s shoes at the bottom of the page.
When we examined with these methods, many words were included in our excel table. As you can see, we can get many keyword suggestions in your keyword list with a simple Google query.
Keyword research is getting more and more difficult as Google is increasingly storing more information from webmasters. Unfortunately, over 90% of this information is no longer available to webmasters. So what can webmasters do without reaching this information?
Below are some methods used by webmasters and online marketers that can be extremely useful in determining which keywords should be used to optimize content.
1-) Google Autocomplete
You may be thinking that Google is making your life difficult by not providing you with valuable keyword data, but features such as Google’s autocomplete function both provide good tips and ideas for searchers, and are a good reference for generating keywords for webmasters. People who search on Google often enter a specific word or phrase and expect Google to complete the search box automatically. This is the best place to start your keyword research because you can best see what kind of content you already have on the topic you are about to create. This is also a useful method for detecting long keyword phrases that are difficult to identify in keyword creation tools.
2-) Google Related Searches Similar to the Google autocomplete feature, it offers a “related searches” feature at the bottom of the search engine results page. One of the first places to look for keyword searches should be this place. Don’t be afraid to look for a number of variations of keywords and phrases. This is a good way to see how search engines think about some words and how they relate to each other.
3-) Google AdWords Keyword Planner Many webmasters start using Google AdWords Keyword Planner to do more in-depth research. You can start searching for a new keyword you want here. Then comes the average monthly searches and suggested bids related to the keyword you entered and other keywords and phrases offered. The number of alternative options here varies depending on the popularity of the subject.
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