How do I get cost-per-click? Who gives this money and how?
CPC is calculated by dividing the cost of your total clicks by the total number of clicks.
Your average CPC is based on the actual cost per click, the actual amount charged for a click on an ad.
Note that your average CPC may differ from your maximum cost-per-click (max CPC), the highest amount you are willing to pay for a click.
The example written in the Google document on how CPC is determined is as follows:
Let’s give an example of how your average CPC is calculated. Let’s say your ad received two clicks, one of which cost $ 0.20 and the other’s cost $ 0.40, a total cost of $ 0.60. You divide 0.60 TL (your total cost) by 2 (total clicks) to get the average CPC of 0.30 TL.
You can find your average CPC amounts in the “Avg CPC” column in Campaigns.
Are you just starting out or want to have an idea of how much you can be charged on average for a click? You can use Keyword Planner to find the estimated average CPC of your Search campaigns.
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