Hello Palmer,

Thank you for asking us a question. You can optimize your pages based on keywords. First of all, you should include your keyword in the URL of your page. After that, you should pay attention to passing in the Title tag, and your keywords and derivatives should be included in the description and heading tags.

Apart from these, a quality content that passes the keyword should be on your page. However, it is useful to adjust the keyword density on the page according to your opponent. If there is an image in your content, then you should set the alt tags as your keyword.

You can optimize your page according to the criteria I have specified.