Hello,

Backlink strategy should be created according to the sector that the website addresses. This strategy should be based on earning a link rather than buying a link. So naturally, the links that users give you. These backlink gains will not be easy, of course, but if you create guided content, users will be more likely to be your reference.

Related to unnatural links purchased;

Google also analyzes the naturalness of the connections in its newly developed algorithms. If it is determined that you do not receive natural connections as a result of this analysis, you may be subject to sanctions. If I need to suggest a tool to measure the naturalness of the links to your website, this tool can be SEMrush.