How can we get to the top of Google? Is SEO a long-term business?
Strict and regular efforts should be made to reach the first page on Google. However, these studies should be as natural as possible and respond to users’ calls. If your goal is to drive only Traffic, it is not possible to be permanent on the first page in the long run. Sites that can provide the best information to the user will be permanent in the long term.
There are an average of 200 ranking signals for the technical studies I mentioned. each criterion affects very low efficiency. However, the more criteria are met, the higher the efficiency. If you have technical knowledge and are interested in this issue, you can access the list of technical SEO criteria and optimize your site. We have answered many questions in this regard before.
SEO is a long-term investment. The reason for this is that SEO work requires a little more effort and patience 🙂 because you cannot reach the top level as you spend your budget like ads. There are an average of 400-800 algorithm updates per year. This leads to progress or decrease in the ranking. In this case, it would be the healthiest way to continually focus on improvements and useful information for on-site user experience.
Is it always good to be on top?
Let’s say you are in the 1st place. If your site is not a brand, its reliability is low, and the brands are in the 2nd and 3rd place, you probably won’t get traffic. Because brand and reliability are difficult to gain and are the most valuable criteria for the user. While targeting the summit, you should start to gain trust and create a brand with the service you will provide.
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