Hello Jacob,

Apart from the keywords you want to appear in the ranking, of course your target audience is also very important here. You should also target keywords according to the search potential of your target audience. For example;

If you are selling a baby suit, of course, you should determine the keyword according to the search potential of the mother or expectant mothers, by researching how she looks for a suit.

If we think of a different product; Let’s say you sell protein powder products. Here, too, after doing a detailed and comprehensive research on how an athlete looks for such products, the protein powder you are selling as well as what they are looking for, you can target those words.

Thus, your target audience will directly reach your website and make purchases.