How do you use seo?

How to use seo for website? This concept hides the complex development of a site and its promotion to rise to one of the top positions in the search engine results. SEO-website promotion can be defined in another way, namely as a channel for attracting traffic to the site and a tool for influencing search robots in order to achieve leadership in search results. The question arises why it is so important to be in the top lines of the search results. The answer is given by the statistics of search engines for commercial queries, that is, for queries reflecting the desire of users to purchase something. Of the total volume of traffic, 95% falls on the first page of search results, and from 60% to 80% – on the 1-3rd lines. Any businessman will be happy to draw such attention to his company (brand, product), so it is important to make every effort to get into the leaders of search results.