How much does brand yourself cost?

Not everyone knows that brand value can be measured. For example, the most expensive brand in the world – Apple – is worth $ 178 billion. Its competitor Samsung is 52 billion. Google’s brand is valued at 133 billion and Coca-Cola at 73. Brand value is not equal to the value of the company, but it is a significant part of it. For example, the entire Apple company is worth $ 690 billion. It turns out that the brand accounts for almost a third of Apple’s capitalization. For Coca-Cola, the brand’s share in the value of the entire company is 40%. For Facebook – 10%. There are businesses where the brand share reaches 60%, in others – less than 10%.