The cost is calculated primarily depending on the age of your domain, the number of regions in which you want to promote your site and the number of keywords – in other words, the more product items and sections on the Internet resource, the more expensive it will be.

In this case, you pay:

The work of an SEO specialist;
Links leading to the site;
Content on the site (photos, texts, videos, etc.);
A good project manager;
Digital agency operating expenses.
With the work of an SEO specialist, everything is more or less clear – there are hourly rates, there is a volume of work, there is a KPI.