How to calculate seo roi?

Hello! Let’s start with the elementary. To calculate ROI, you need to know the amount of investment (the cost of the service) and the amount of return (the money returned from making a profit). We will not touch the first part – you already know how much you spent on SEO. Therefore, we concentrate on the second part – giving. To find out the cost of organic search traffic, you can use the formula:

Estimated value of a request per month = Number of monthly requests x Request position (CTR) x Revenue per visit.