Hello! Let’s start with the elementary. To calculate ROI, you need to know the amount of investment (the cost of the service) and the amount of return (the money returned from making a profit). We will not touch the first part – you already know how much you spent on SEO. Therefore, we concentrate on the second part – giving. To find out the cost of organic search traffic, you can use the formula:

Estimated value of a request per month = Number of monthly requests x Request position (CTR) x Revenue per visit.